For more than two decades we’ve been empowering Independent, Resort and Group hotels to grow their business through direct bookings.
We deliver an immediate, sustained increase in direct business for your property through the market’s latest booking engine technology, and partnered with highly specialised expertise in digital marketing and web design.
Let your hotel’s personality shine through beautifully designed sites that are fully optimised by our team of experts.
crafted products
That way you can focus on creating the best experience there is, becoming
embedded in the hearts of your guests, and ensuring they return again and again.
They’re attentive, extremely helpful, and feel like part of the team. They’re a huge part of the revenue that this hotel generates.
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The main thing we really love about Net Affinity is that they continuously evolve their product with us in mind. It really feels like a collaboration as opposed to a client-and-provider relationship.
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Inside Edge
Access all of our latest updates, insightful industry news and highlights from events we host and attend.
10 minutes
We’re thrilled to announce that Net Affinity has been named as a finalist in the prestigious Boutique Hotelier Awards 2025 – Best Tech Product (under 100 employees), and we would love your vote! We’re proud to have received recognition for our market-leading booking engine technology that allows independent, resort and group hotels to drive more […]
10 minutes
In the ever-competitive hospitality industry, one of the most important assets a hotel can have is a well-optimised marketing landing page. This serves as a crucial touchpoint for potential guests, influencing their decision to book directly with you rather than through third-party booking channels. In this blog, we will explore the best practices for optimising […]
10 minutes
In January 2025, Net Affinity and Smarthotel entered an exciting strategic partnership as part of the Hotel Tech Group. Although both companies are operating independently and under their own brand, the partnership has created new opportunities for hoteliers across Europe to solve complex challenges more efficiently. Sharon Cowley, Sales Director at Net Affinity, and Quinten […]
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