Are you aware of Google’s new, game-changing update: AI Overviews? This exciting feature is reshaping the search landscape by providing users with quick, AI-generated summaries directly in the search results. But what does this mean for your hotel’s visibility in search engines? And how can you adapt your digital marketing strategy to ensure your hotel […]
Summer is just around the corner – and while lead times for bookings remain short, there’s still plenty of opportunity to capture valuable business across the coming months. With school breaks, long weekends and peak travel periods approaching, it’s the perfect time to ramp up your marketing efforts and get ahead of the competition. Whether […]
We’re exploring an increasingly important topic in email marketing: how to communicate effectively and empathetically around sensitive occasions like Mother’s Day and Father’s Day. Why Sensitivity Matters in Marketing While these occasions can bring joy and celebration for many, they can also be a source of sadness or difficulty for others. Acknowledging this diversity of […]
Since joining forces in September 2014, Net Affinity has helped Galgorm Collection achieve significant increases in revenue and direct bookings and has been instrumental in supporting its expansion. With the addition of The Rabbit Hotel & Retreat and The Old Inn to its portfolio, Galgorm Collection successfully established itself as a unique and innovative hospitality group. Colin Johnston, Managing Director at […]
Solo travel is becoming increasingly popular as more individuals look for personal, unique experiences that cater to their specific needs and preferences. Whether it’s for adventure, relaxation or self-reflection, solo travelers are actively seeking destinations and accommodations that offer safety, convenience and opportunities for personal growth. If you’re looking to tap into this growing market, […]
Barberstown Castle, is one of Ireland’s oldest castle hotels with 61-beautiful bedrooms and a reputation as a sought-after wedding venue. But the team wanted to expand beyond weekend weddings and establish the castle as a full-time destination for leisure and corporate guests. They needed a high-performing booking engine and website that could help drive direct […]
