In today’s highly competitive hospitality landscape, understanding the digital customer journey is crucial for hotels looking to optimise their online presence and increase direct bookings. With the majority of bookings now made online, ensuring your website provides a seamless, user-friendly experience is not just beneficial — it’s essential. Understanding the Digital Customer JourneyThe digital customer […]
As Christmas approaches, many hoteliers know that it’s also the prime season for gift voucher sales, with December alone accounting for up to 40% of annual voucher revenue. Last-minute shoppers are especially valuable — sales often see a 5% surge on Christmas Eve itself. With the help of Net Affinity’s technology and data-driven strategies, hotels […]
As a hotelier, one of the most critical aspects of revenue management is setting the right prices at the right times. This is where a seasonal pricing strategy comes into play. By adjusting your rates according to demand fluctuations throughout the year, you can maximise occupancy and revenue. In this blog, we’ll explore what a […]
The holiday season may seem far away, but Christmas-related searches are already rising. Historically, demand begins to grow in June and July, with a significant increase by mid-August. This means now is the perfect time to prepare your Christmas content, ensuring your hotel is visible during this high-demand period. Whether you’re promoting festive events, residential […]
Email marketing for hotels is a powerful tool, it’s perfect if you’re looking to build relationships with guests, drive repeat bookings, and expand their brand reach. With the right strategies, your hotel can grow its guest list, engage with potential customers, and increase direct bookings. In this blog, we’ll cover eight top email marketing tips […]
In today’s digital age, guest reviews are more than just feedback — they’re a goldmine of insights that can significantly enhance your hotel’s services, improve guest satisfaction, and boost your overall business performance. This week, we delve into the concept of review mining and explore how you can harness this powerful tool to stay ahead […]
