The birds are chirping, the weather is brightening and summer is on the way… hurray! If there is one thing we all need it’s a brighter, warmer season and with that, great things to look forward to. According to a recent Hilton survey of U.S. travelers*, more than three in four (76%) respondents experience negative feelings […]
Creating original, compelling website content is challenging for every hotel, and it may feel as times like an overwhelming task. Fortunately, we’ve got the experience and the expertise to help give your website a facelift! Your website is one of the first touchpoints for potential guests and can have a lot do with how you […]
“Colors, like features, follow the changes of the emotions.” Pablo Picasso As humans, we’re visual by nature. The fact that we can process images up to 60,000 times faster than words tells us this clearly. It makes sense then, that colour plays a huge part in our perception of things and our overall decision making, in relation […]
The fundamental question you must answer in your guests’ mind is, “Why should I pick you?” Wherever they’re seeing your hotel – an OTA, your website, a billboard, an online ad – your hotel value proposition must be strong. Your website, of course, should be a strong focus as it is your gateway to direct […]
What makes your hotel guests tick? The question looks simple enough – until you try to answer it. However, when answered correctly, it can create a huge shift in your hotel business. Why? To answer it, you have to know who your guests are. You need to know what their needs and wants are, and […]
There is an ongoing debate about whether hotels should bid on their own brand name. While many hotels have seen the benefits and bought into the idea of bidding on branded terms as a defensive strategy against OTAs, there are still many hoteliers who question the need to bid on their brand name. The question […]
