The problem of rate parity is only becoming more serious. Travellers are constantly comparing rates across channels – especially Millennials and Gen Y, who hold the largest travel market share at 33% of the market. When you consider that 52% of Millennials prefer to book using an online travel agent, the problem becomes clear. Rate disparity can […]
Earlier this year, we were so happy to once again be certified as a Great Place To Work (named in the top 20 small businesses) by the organisation of the same name who identify and champion companies building great cultures. Now, almost halfway through a busy year, we have also been certified as a Best […]
Thankfully, in many industries, it seems that a renewed focus has been placed on the happiness and satisfaction of staff. It will come as no surprise that happy employees are up to 20% more productive than unhappy ones. U.K.-based University of Warwick found that workplace bliss leads to a 12% increase in productivity, while distress leads to a […]
Loyalty programs for small independent hotels are a cost-effective way of driving direct bookings and increasing the lifetime value of guests. Data from Expedia Group’s 2023 Traveler Value Index shows that 53% of travellers enrolled in loyalty programs say that it is now more important to stay with providers where they are a member than it was […]
As a hotel revenue manager, you’re essentially tasked with the success of your property. It’s a role that has changed a lot over the years, although the key principles have stayed the same. The role of the revenue manager is approaching an inflection point. On one hand, they are asked to assume a more holistic […]
In Ireland, we have been blessed with a new Bank Holiday – St Brigid’s Day (this year, falling on Monday February 6th). The origins of her Feast Day, on 1 February, are thought to originally be a pagan festival called Imbolc, which honoured Brigid as the goddess of poetry, healing and fire, and marked the […]
