The fundamental question you must answer in your guests’ mind is, “Why should I pick you?” Wherever they’re seeing your hotel – an OTA, your website, a billboard, an online ad – your hotel value proposition must be strong. Your website, of course, should be a strong focus as it is your gateway to direct […]
What makes your hotel guests tick? The question looks simple enough – until you try to answer it. However, when answered correctly, it can create a huge shift in your hotel business. Why? To answer it, you have to know who your guests are. You need to know what their needs and wants are, and […]
There is an ongoing debate about whether hotels should bid on their own brand name. While many hotels have seen the benefits and bought into the idea of bidding on branded terms as a defensive strategy against OTAs, there are still many hoteliers who question the need to bid on their brand name. The question […]
