We’re thrilled to announce that Net Affinity has been named as a finalist in the prestigious Boutique Hotelier Awards 2025 – Best Tech Product (under 100 employees), and we would love your vote! We’re proud to have received recognition for our market-leading booking engine technology that allows independent, resort and group hotels to drive more […]

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In January 2025, Net Affinity and Smarthotel entered an exciting strategic partnership as part of the Hotel Tech Group. Although both companies are operating independently and under their own brand, the partnership has created new opportunities for hoteliers across Europe to solve complex challenges more efficiently. Sharon Cowley, Sales Director at Net Affinity, and Quinten […]
At Net Affinity, we recognise the significant impact business operations can have on both our planet and society. That’s why we treat sustainability as a shared moral responsibility – one that extends beyond the workplace and into the wider world. As a team, we are committed to reducing our environmental footprint while promoting ethical governance […]
Net Affinity is excited to announce the launch of its expanded product suite for 2025 – Smart Payments and Smart Channel Manager. These innovative solutions are created to support the modern needs of hoteliers, addressing the growing complexities around payment processing, channel distribution and real-time availability management. Designed to assist with admin, minimise errors and […]
At Net Affinity, we care about empowering you as hoteliers with the insights you need to succeed. Understanding guest behaviour is a must in today’s competitive market, and leveraging data effectively can make all the difference. Staying informed means you can make more strategic decisions, improve your guests’ experiences, and ultimately drive more bookings and […]