We’re exploring an increasingly important topic in email marketing: how to communicate effectively and empathetically around sensitive occasions like Mother’s Day and Father’s Day. Why Sensitivity Matters in Marketing While these occasions can bring joy and celebration for many, they can also be a source of sadness or difficulty for others. Acknowledging this diversity of […]
Since joining forces in September 2014, Net Affinity has helped Galgorm Collection achieve significant increases in revenue and direct bookings and has been instrumental in supporting its expansion. With the addition of The Rabbit Hotel & Retreat and The Old Inn to its portfolio, Galgorm Collection successfully established itself as a unique and innovative hospitality group. Colin Johnston, Managing Director at […]
On the 1st May 2025, Net Affinity will be attending the National Hotels Marketing Conference in Birmingham. NHMC, will be held at the Hilton at St. George’s Park, Burton-upon-Trent, Staffordshire, and promises to deliver a day not to be missed for all those in Hotel Marketing, Sales, and PR. This national conference offers delegates the opportunity […]
Solo travel is becoming increasingly popular as more individuals look for personal, unique experiences that cater to their specific needs and preferences. Whether it’s for adventure, relaxation or self-reflection, solo travelers are actively seeking destinations and accommodations that offer safety, convenience and opportunities for personal growth. If you’re looking to tap into this growing market, […]
This year marks the 30th HMA Hotel Marketing Awards, and what better place to celebrate than at the wonderful Savoy Hotel in London. The Hotel Marketing Association Awards recognise & celebrate Marketing Best Practices in the UK hotel industry and the best marketing talent. The various categories of awards reflect what is current in hotel marketing. […]
Barberstown Castle, is one of Ireland’s oldest castle hotels with 61-beautiful bedrooms and a reputation as a sought-after wedding venue. But the team wanted to expand beyond weekend weddings and establish the castle as a full-time destination for leisure and corporate guests. They needed a high-performing booking engine and website that could help drive direct […]
