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Getting your hotel ready for autumn bookings

Generally speaking, summer 2023 is going well for hotels so far. Travel demand is looking strong since June up until September 2023, with recent analysis showing pickup of 23% in June 2023 vs June 2022. Not only this, but it looks like direct bookings for summer 2023 are aligning with 2022 levels, and also are continuing to significantly […]

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The balance of smart technology

A journalist for the New York Times recently wrote a piece about her irritation with smart technology taking over every inch of her hotel experience. In the article, she discusses a recent trip away, which was soured by the hinderance of technology – technology that did the opposite of what it was supposed to do. Instead of […]

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The importance of hotel post and pre-stay emails

According to Expedia Group’s 2023 Traveller Value Index Report, there is countless evidence that all types of travel will continue growing with velocity this year.  Among the most interesting points outlined in the report include: Lots of positive findings paired with some very real insights that can help inform your strategies and create loyal, longer […]

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How to fight rate disparity and keep your room rates in check

The problem of rate parity is only becoming more serious. Travellers are constantly comparing rates across channels – especially Millennials and Gen Y, who hold the largest travel market share at 33% of the market. When you consider that 52% of Millennials prefer to book using an online travel agent, the problem becomes clear.  Rate disparity can […]

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How to be a smarter hotel revenue manager

As a hotel revenue manager, you’re essentially tasked with the success of your property. It’s a role that has changed a lot over the years, although the key principles have stayed the same.  The role of the revenue manager is approaching an inflection point. On one hand, they are asked to assume a more holistic […]

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Irish hoteliers, prepare for the new February bank holiday

In Ireland, we have been blessed with a new Bank Holiday – St Brigid’s Day (this year, falling on Monday February 6th).  The origins of her Feast Day, on 1 February, are thought to originally be a pagan festival called Imbolc, which honoured Brigid as the goddess of poetry, healing and fire, and marked the […]

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