In the ever-competitive hospitality industry, one of the most important assets a hotel can have is a well-optimised marketing landing page. This serves as a crucial touchpoint for potential guests, influencing their decision to book directly with you rather than through third-party booking channels. In this blog, we will explore the best practices for optimising […]
In January 2025, Net Affinity and Smarthotel entered an exciting strategic partnership as part of the Hotel Tech Group. Although both companies are operating independently and under their own brand, the partnership has created new opportunities for hoteliers across Europe to solve complex challenges more efficiently. Sharon Cowley, Sales Director at Net Affinity, and Quinten […]
As over 100 new hotels prepare to open across the UK and Ireland in 2025, a growing number of hoteliers are rethinking their approach – placing technology at the centre of planning from day one. One standout example is The Hawthorn by Galway Bay, set to open in Spring 2026 as Ireland’s newest five-star luxury […]
Net Affinity is excited to announce the launch of its expanded product suite for 2025 – Smart Payments and Smart Channel Manager. These innovative solutions are created to support the modern needs of hoteliers, addressing the growing complexities around payment processing, channel distribution and real-time availability management. Designed to assist with admin, minimise errors and […]
As we move further into 2025, hoteliers are witnessing a significant shift in booking behaviours, with travellers embracing last-minute planning and increasingly turning to mobile for their bookings. New insights from Net Affinity’s extensive client portfolio reveal how these trends are playing out across the UK, USA and Republic of Ireland, and how hotels can […]
As book direct experts and providers of market-leading booking engine technology, we have a wealth of knowledge to pass onto hoteliers looking to improve their booking journey as part of their book direct strategy. Our booking journey analysis calls upon these years of hotel booking expertise to highlight ways in which you can increase conversion […]
