This year, the Irish Hotels Federation Trade Exhibition Annual Conference, SHOWTEL will be held at the Gleneagle Hotel & INEC, on Monday 24th & Tuesday 25th February 2025. SHOWTEL poses fantastic networking opportunities for all who attend. With a wide range of hoteliers and leaders in the hospitality industry due to attend, the two […]

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Net Affinity has partnered with a global omnichannel payment platform in a move that will enable hoteliers to streamline both reservations and payments in one unified solution. The strategic collaboration between Net Affinity and PXP will offer a seamless way for hotels to simplify payment processing, reduce fraud risks and manage international transactions more efficiently. By combining its intuitive […]
In the competitive hospitality industry, your hotel’s website serves as a powerful sales tool. A high conversion rate can make all the difference in turning casual browsers into loyal guests. To help you achieve that, here are seven proven strategies to boost your hotel website conversion rate. 1. Optimise for Mobile Users At Net Affinity, we […]
Net Affinity enters a new era following partnership with Dutch private equity-backed Hotel Tech Group. Net Affinity, a leading hotel tech provider is joining forces with Dutch private equity-backed Hotel Tech Group (HTG). The significant move brings together two of the industry’s most highly regarded companies following Connected Capital’s investment in the merger of Smarthotel […]
Without wishing away the end of the year too quickly, we are already looking ahead and would like to share our insights on optimal timing to launch New Year marketing campaigns that will maximise direct bookings and revenue in 2025. We urge hoteliers to act fast this festive season to maximise New Year bookings. Instead […]
As December slips away, Net Affinity turns its attention to the 2025 Revenue Summit. Following the success of Net Affinity’s 2024 Revenue Summit, the team is looking forward to the 2025 event this coming February. Confirmed for Tuesday the 11th of February 2025, next year’s event will be held at the beautiful Castleknock Hotel in […]