With the festive season picking up pace, we have put together a list of our top five recommendations for hotels to maximise revenue potential with targeted upselling strategies. Net Affinity, a market leader in Ireland with a growing portfolio of hotels in the UK and internationally, has identified five key areas where hotels can make […]

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Are large-scale concerts and events benefiting the hospitality industry? By William Cotter, Founder & Managing Director of Net Affinity. The buzz around mega-events like Taylor Swift’s Eras tour, Coldplay’s Music of the Spheres and Oasis’s upcoming reunion, has created a surge in hotel bookings and local business activity. For hospitality operators, these events can provide a much-needed revenue boost, as […]
In today’s highly competitive hospitality landscape, understanding the digital customer journey is crucial for hotels looking to optimise their online presence and increase direct bookings. With the majority of bookings now made online, ensuring your website provides a seamless, user-friendly experience is not just beneficial — it’s essential. Understanding the Digital Customer JourneyThe digital customer […]
As Christmas approaches, many hoteliers know that it’s also the prime season for gift voucher sales, with December alone accounting for up to 40% of annual voucher revenue. Last-minute shoppers are especially valuable — sales often see a 5% surge on Christmas Eve itself. With the help of Net Affinity’s technology and data-driven strategies, hotels […]
Following the success of Net Affinity’s 2024 Revenue Summit, we are excited to announce that we will be hosting another Revenue Summit this coming February. Confirmed for Tuesday the 11th of February 2025, next year’s event will be held at the beautiful Castleknock Hotel in Dublin. More details will follow in the coming weeks but […]
Net Affinity, a market leader in Ireland with a growing portfolio of hotels in the UK and internationally, won ‘Best Hotel Technology Product (under 100 employees)’. The company was praised for its comprehensive tools and insights that help hoteliers maximise revenue while maintaining full control over their brand and customer relationships. William Cotter, Founder and […]